Brand Story

About Xuân Thị Handmade Crafts

Xuân Thị Handmade Crafts
reimagines Vietnamese craftsmanship for modern women.

Not as something to be displayed, but to be lived with—
naturally part of everyday life,
and something that quietly lifts your mood.

Through color, texture, and lightness in hand,
we design with a feminine sensibility
balancing beauty, function, and small moments of joy.

Xuan Thi について

ounder and designer Xuan Thi grew up close to nature,
developing a natural connection to materials and handcraft from a young age.

While traveling abroad, she longed to share something truly “Vietnamese” as a gift—
yet found nothing she could genuinely stand behind with her own sense of beauty.

That feeling became one of the starting points of this brand.

Though the techniques and materials are remarkable,
their ways of reaching people have been limited.

So rather than preserving them as something distant,
she reimagines them into pieces she would want to use—
and naturally want to share with others.

Our Approach